who?

Professor Lawrence Zeegen is founding director of Meet Generation Alpha.

Lawrence has led some of the UK’s foremost design schools during a career spanning over 3 decades. He has worked extensively across the creative industries, written and published 9 books as well as having presented, taught and lectured in over 25 countries.

Lawrence is an expert on generational studies; advising brands, institutions and organisations on preparing for Gen Alpha’s imminent arrival.

Lawrence has 4 x children:
2 x Millennials
1 x Gen Z
1 x Gen Alpha.

He knows his stuff.